How AR can be used in the advertising of the future.
As 2023 marks the arrival of new trends in the world of technology and innovation, we can't help but think about the impact that Augmented Reality (AR) and Virtual Trion (VTO) have had on every sector and industry. Among them, advertising remains a promising field.AR technology offers brands exciting new ways to connect with consumers and create immersive, interactive experiences.
It has been adopted by many companies such as IKEA, Gucci, and Sephora. AR advertising offers brands a unique advantage by allowing them to create unique, personalized experiences based on each user's preferences and behavior. As consumer behaviors, needs and trends continue to evolve, it has become increasingly difficult to excite, captivate and engage audiences with products and brands these days.
Therefore, to build positive user experiences, companies are finding new ways to create innovative advertising solutions in a society already saturated with information and advertising.As such, AR is becoming a mainstream advertising tactic for brands. In short, it enables consumers to actively participate in advertising campaigns in an engaging and immersive environment. How does this work?AR and advertisingAccording to Shopify, AR ads outperform traditional display ads, generating 9% higher conversion rates compared to ads without the AR/3D component.
In fact, AR offers many benefits, both to the audience who can experience, feel and enjoy AR, and to the companies who are seeing very positive returns from their augmented reality marketing campaigns. About 65% of consumers enjoy using AR, according to a report by Deloitte Digital and Snap Inc. Additionally, research studies have found that memory encoding in AR experiences is 70% higher than his regular 2D display. According to Deloitte Digital and Snap Inc., brands that offer custom AR experiences are 1% more likely to be considered by customers.AR technology is used in advertising to create more engaging and interactive campaigns in a number of ways.Virtual try-on: AR allows customers to virtually try on products such as eyewear, clothing, accessories, and cosmetics, so they can imagine what the product will look like before purchasing.Interactive product demos: Use AR to create interactive product demos to help customers learn about your product's features and benefits in a fun and engaging way
.Google Ads: A search engine that offers 3D objects that can be placed in the real world as part of an immersive shopping experience. By adding 3D images and augmented reality to search engine results, users can examine things and simulate what they might look like before purchasing.Gamification: Using AR to create immersive games and experiences that allow customers to engage with your brand in fun and interactive ways can help build brand loyalty and increase engagement. can.Location-based experiences: AR can be used to create location-based experiences that allow customers to interact with your brand's products and services in the real world.
1°/,Restaurants can use AR to create virtual menus for customers to interact with via smartphones.Storytelling: You can use AR to tell compelling stories that grab your customers' attention and immerse them in your brand's message.
2°/ A travel agency can use AR to create interactive tours of a destination, allowing customers to explore the place in unique and engaging ways.who did it best?
A key benefit of AR advertising is the ability to differentiate brands from their competitors by providing users with personalized experiences based on their preferences and behavior. This can be done via mobile his app or wearable devices such as smart glasses or headsets. Additionally, AR advertising helps bridge the gap between the online and offline worlds by allowing users to interact with products and brands in real environments. Below are some of our favorite examples.Pepsi Max's Incredible Bus Shelter Campaign: In this campaign, Pepsi Max created his AR bus shelter to show people waiting for buses a seemingly impossible scenario.
3/ L'Oreal Makeup Genius App: The L'Oreal Makeup Genius app uses AR technology to allow users to virtually try on makeup. The app uses a smartphone or tablet's camera to create a real-time image of a user's face and apply makeup to it, allowing users to see how different products and colors look on their skin. increase.
4°/ The app was praised for its accuracy and ease of use.Nivea's 'Sun Kids' Campaign: Nivea's 'Sun Kids' campaign used AR technology to educate children about the dangers of sun exposure. The campaign included an AR app that allowed children to see how sunscreen protects their skin from UV rays. Children can point their smartphone or tablet at a printed image of a child's body and see how the sunscreen applied to the image protects them from the sun. was to make it more attractive and accessible to children.
AR technology is being used in advertising to create more engaging and interactive campaigns in several ways:
- Virtual try-ons: AR allows customers to virtually try on products such as eyewear, clothes, accessories, and makeup, allowing them to visualize how the products would look on them before making a purchase
- Interactive product demos: AR can be used to create interactive product demos, allowing customers to learn more about a product’s features and benefits in a fun and engaging way
- Google Ads: A search engine that offers 3D objects that we can position in the real world as part of an immersive shopping experience. The addition of three-dimensional images and augmented reality to the search engine’s results will allow users to examine objects and simulate how they will look before purchasing them.
- Gamification: AR can be used to create immersive games and experiences that allow customers to engage with a brand in a fun and interactive way, which can help to build brand loyalty and increase engagement.
- Location-based experiences: AR can be used to create location-based experiences, allowing customers to interact with a brand’s products and services in the real world. For example, a restaurant could use AR to create a virtual menu that customers can interact with using their smartphones.
- Storytelling: AR can be used to tell engaging stories that capture customers’ attention and immerse them in a brand’s message. For example, a tourism company could use AR to create an interactive tour of a destination, allowing customers to explore the location in a unique and engaging way.